In the era of craft everything, cocktails are one of the wide-open territories for pioneering. From the return of pre-Prohibition classics like the Sazerac to more complex and creative cocktails made with infused spirits and other distinctive elements, the end of the craft cocktail scene is far from sight.

There's well-established data to show that, yes, specialty tea is trending across the country. But for the last year or so, specialty tea is more than just tea. From tea flavored beer to an Earl Grey martini, tea is certainly making its mark on all craft beverage market segments.

Reverse Atmospheric Infusion™, or RAIN™, is an innovative technology that allows the BKON Craft Brewer to provide deep and layered flavor profiles for tea, coffee, cocktails, water, milk and anything else culinary minds can imagine.

The trending cold beverage movement has seen many different phases over the last several years, and while it encompasses both coffee and tea, cold tea sales have been a major driver in tea’s ascendency. From healthier beverage options like kombucha to tea blends and even tea cocktails, the growth of tea is expected to continue in 2016. According to Baum + Whiteman, much of beverage sales growth will come from cold brew and carbonated versions of tea and coffee. But what does cold craft mean, and how far does it extend beyond tea?

The perfect cup of tea is where many establishments focus their entire business models. Whether it’s a trendy coffee and tea shop in Greenwich Village or a corporate office in Silicon Valley striving to retain top employees, the ability to brew the perfect cup can mean the difference between success and failure. But what are the real contributors to a perfect cup of tea? Let's go beyond the bag.

With a variety of health benefits, green tea is one of the most popular tea choices in both the Eastern and Western Hemispheres. It can be served both hot and cold with a variety of different flavor profiles ranging from leafy and vegetative to earthy and minty. Let's take a look at the basics of this popular tea variety.